IGEN: Video-campaign across social media platforms

The process

The most important thing for my team and I was having a strong concept with a red thread between all videos and content for the campaign. While each video can be viewed independently, they should all have the same style to connect them to each other.

The common denominator is the shopper bags in focus. We tell a story of cosyness, hygge and having a good time. We tried to encapsulate this vibe in a moodboard.

Furthermore, we made a styleguide for our concept--the videos as well as the landingpage--to follow.

The video-making-process was split up into three parts:

• Pre-production: idea generation, research, shotlist, videoscript
• Filming
• Post-production: editing, tests

Starting in pre-production, my team and I created the concept for our campaign. Based on our moodboard, we made storyboards, the shotlist and the videoscript.

After filming, we worked with the post-production, editing each video in the style appropriate for the length. Each video was tested with different test-groups, each who gave us feedback for us to revise in the final product.

Finally, we made mockups and a landingpage for the videos to appear on. The landingpage is following the AIDA-model with the video being the focal point to grab the user's attention, peaking their interest with a few words on the bags before giving a Call-to-action by redirecting them to the shop.