Blackpink's In the Pink: Visual concept for digital and printed media
Table of contents
Project description
With over 13 billion streams on Spotify, the KPOP-group BLACKPINK is one of the biggest girlgroups of our time. After a few years with focus on other projects, the group is back stronger than ever, with their new album "In the Pink".
My team and I were tasked with creating the visual material for the release. This includes the visuals for the digital- and physical release as well as additional promotion for the album.
The solution
Blackpink “In the Pink”-campaign, 2024
"In the Pink" Album cover, 2024
Edited image in Photoshop
In the KPOP-genre, there is an entire industry dedicated to physical albums. It's not uncommon for KPOP-groups to release the same album in multiple different versions as collector’s items for fans. The "In the Pink"-album is being released in two versions: standard- and limited edition which includes different collector's items. Visually they are also different. The album is being released physically as vinyls and CD's as well as digitally on different streaming platforms.
Blackpink “In the Pink”-campaign, 2024
"In the Pink" Standard-edition, LP version, 2024
Edited image in Photoshop
Blackpink “In the Pink”-campaign, 2024
"In the Pink" Limited-edition, LP version, 2024
Edited image in Photoshop
Blackpink “In the Pink”-campaign, 2024
"In the Pink" Standard-edition, CD version, 2024
Edited image in Photoshop
Blackpink “In the Pink”-campaign, 2024
"In the Pink" Limited-edition, CD version, 2024
Edited image in Photoshop
In order to promote the album, my team and I have made different OOH-posters, both for digital screens and physical format as posters and billboards.
Blackpink “In the Pink”-campaign, 2024
"In the Pink" OOH-advertisements, 2024
Edited images in Photoshop
Blackpink “In the Pink”-campaign, 2024
"In the Pink" digital banner on different formats, 2024
Edited image in Photoshop
Furthermore, we have made content for BLACKPINK to posts on their social media platforms, such as Instagram.
Blackpink “In the Pink”-campaign, 2024
"In the Pink" Instagram post with caption, 2024
Edited image in Illustrator
The social media-post links to a website, a landingpage, advertising and redirecting the viewer to buying the album.
Blackpink “In the Pink”-campaign, 2024
"In the Pink" landingpage, 2024
Website prototype in Figma
The process
The process of making the visual material, has been split up into three parts:
- Idea generation: research, moodboards, brainstorm
- Concept development: sketches, wireframes
- Execution: creating, editing, mockups
Blackpink “In the Pink”-campaign, 2024
Snippet of moodboard, 2024
Figjam board in Figma
Our research laid grounds for our design, and we made a styleguide from which all visuals--digital or physical--is following.
Blackpink “In the Pink”-campaign, 2024
"In the Pink" Styleguide, 2024
Edited image in InDesign
The album cover itself is the centerpiece in this campaign, the one from which much of the material is based upon. The diamond from the cover was made using Firefly and later edited in Illustrator:
Blackpink “In the Pink”-campaign, 2024
"In the Pink" album design process, 2024
AI-prompted image in Firefly: "beautiful pink big diamond in the center of the picture Black and pink background glamour", edited image in Illustrator.
All of our visuals--album cover, promotion, mockups, everything--were based on sketches and wireframes.
Blackpink “In the Pink”-campaign, 2024
Snippet from concept development, "In the Pink" sketch and hi-fi-sketch, 2024
Pencil on paper, frame in Figma
Our tasks were organized, prioritized and distributed in Trello with all team-members.
Blackpink “In the Pink”-campaign, 2024
Trello workspace, 2024
Workspace in Trello